I think that’s true about a lot of bloggers and beer writers. Some may work directly for breweries or distributors or behind the till in a beer store, but a lot of us toil in vocational worlds apart, spending our free time and free dollars on what can only (by definition) be called a “hobby.”
Recently, I’ve found my interest in said hobby waning. The brilliant luster of new beers and new breweries looks now, a few pounds heavier and a bunch of dollars lighter, more like dull aluminum oxide.
The thing I have embraced so fully and spent so much time getting to know and love, suddenly seems generally, unequivocally: meh. It’s like I’ve been living a lie, and everything I’ve done is for not. I’m having a beer mid-life crisis, yo.
Maybe it’s the politics of purchasing or selling. Maybe the subculture has peaked. Maybe this is the natural progression of a hobby that has no real tie to the industry behind it.
Maybe I’m way off the mark, and this whole thing is just a figment of my imagination.
But I’m willing to bet it’s not. All that talk of beer bubbles might prove true, but instead of a dramatic *pop* we’ll might see a slow deflation followed by a farting noise as some of the air leaks out and the hobbyist move on the spend their time and dollars elsewhere. It’s impossible to see the future, but if my fall from rabid beer fanboy to dude-who-drinks-beer-and-sort-of-wants-to-be-left-alone is indicative of a trend, I’ve got some signs to make a doomsaying to do.
What say you?
This topic really spoke to me when I first saw it shortly after it was announced.
I have been feeling something is ‘off’ in my beer drinking and the culture around that for a while now. One might say something has been troubling me but I had no real idea what that was.
I reread the prompt before heading out on a road trip to a beer fest last weekend and just let it gestate way in the back somewhere. I read it again Monday morning so I could do the same on a shorter timeframe as I was heading out to do some weeding. All of a sudden I was writing down some good thoughts before I even got out the door.
A large part of my problem has been, and still is, a matter of reconciling what I want my beer drinking world to look like and what it actually does; limited storage, limited funds, very few occasions our drinking friends and us can get together, and other real world (and, admittedly, first world) problems. Major improvements have been made in attitude and some expectations have been adjusted, yet some of the core issues remain, especially limited time to drink with friends (and we all have a lot of beer that needs drank). Nonetheless, some peace has been made.
Still. Some things are nibbling at the back of my mind. Perhaps I have identified one of them. Here’s my current thoughts on my beerlife crisis, with a bit of a setup.
Since August 2012 I have lived in a beer heaven, Bend, Oregon. There is almost too much availability; certainly more than enough choice. Except for the large number of things not distributed here; including lots of other Oregon beer. 😉
I live in a town of 80,000+ and we have over 20 breweries with a total of 28 in the immediate Central Oregon region, with more on the way. I can not think about most of them on a routine basis and just mainly concentrate on the top five or six that I prefer. Life is that good here [see sidebar of Jon’s blog for a list]. I am not trying to brag but to simply express how freaking blessed we are here.
I started using Untappd on moving here. I currently have 2169 unique check-ins. Once I hit 2500 I’m not sure I’ll continue using it to track them. I may though as it the best, at-hand, tool I have to see if I had a beer previously and what I thought of it. That is a big part of trying to engineer my tasting experience towards only drinking better-than-average beers.
Besides the above issues, which seem perennial, I have come to realize that the issue is that I’m pretty much over tasting different beers simply for their own sake, and perhaps seeing that number of ‘uniques’ go up. And now, while I’m still happy with a very wide variety of beers, new or not, I want good all of the time; my definition of “good,” not yours. 😉 I don’t want just different. That was never a major motivator but it certainly did play a role for a while.
As I mentioned, I went to a beer fest last weekend, the 20th Annual Legendary Boonville Beer Festival put on by Anderson Valley Brewing Co. I went for the adventure and because I love some of Anderson Valley’s stuff and at the brewery I could get mostly stuff I haven’t had as it is not distributed, or certainly not up here. But that’s not enough anymore for my limited time and travel/fest budget and there are still several other fests we would love to attend.
There were lots of beers, scores from breweries I had never even heard of. But it was almost all normal production/“standard” beer. Some were tasty; few needed to be poured out. But mostly meh. I did, though, drink several exquisite beers back at camp with the other five guys I was with.
Our own Bend Brewfest has been like that for me since our second year here. Just an awful lot of decent stuff. Meh. I am very glad that I went to Boonville, though. Despite the mostly mediocre quality of beer at the fest—that was only four hours—there were excellent beers and people throughout the weekend. And I got to see large parts of my country that I had never seen. So beer fests are fraught in their own way but we will continue to be selective as we refine what we want out of them.
On the flip-side of any ‘crisis,’ I am extremely excited about new hop profiles that are emerging, whether based on new hops or on brewers learning to use hops differently than the recent past where it was mostly about bittering. I am here referring to mostly hop-forward beers like pale ales, IPAs, etc. But then, some of these hops and associated techniques can probably help create some amazing hop profiles in many non-hop-forward beers too. This is probably the thing I am most excited about in the beer world right now.
Thee beer world is all business and that can take its toll sometimes. Then again, so can movements. I am going to drink mostly local and mostly craft but you better believe I bought a 6-pack of 10 Barrel Cucumber Crush in cans because I could. I might never buy one again but I couldn’t let the absurdity of the availably of that beer in that way pass me by. I may well, though, buy it a can at a time in the future [six was too many to keep fresh]. The wife absolutely loves, and I appreciate, Goose Island Bourbon County beers and we will drink some of those in the future, especially as we have a fair few in our cellars.
The main point is my beer world is still evolving, as it has since I took my first sip four decades plus ago, and I wouldn’t have it any other way. Not everything is perfect but I am working to accept some things that simply are, and to shift focus and priorities in other directions to keep me interested.
Whether or not I have something like BJCP certification to work towards I will continue to read about beer history, the making of beer, the consumption and packaging of beer, and so on. I am also beginning to home brew; ok, still collecting equipment and I need to help my friends more often but that’s about as fraught an issue as getting together to drink so …. I certainly hope to be brewing by late summer here. Still need to acquire a few pieces and get my kettle modified.
To wrap up this rambling: things are evolving as they always have, I have amazing beer close at hand, I am beginning to brew myself, attitudes are being adjusted, realities are being accepted, I see emerging trends in beers that I am excited about, and, most importantly, I am still learning. I ain’t got no stinkin’ crisis.